Introduction
For a number of years, the Meta territoriality made possible by telecommunications has intrigued us
with its potential to escape the national sovereignty of states. Virtuality creates new kinds of
communities, which may acquire some of the powers and prerogatives of existing sovereignties
(Bugliarello).
Globalization is generally referred to as the increasing interaction of people and places, which
was the result of development of transportation systems, communication channels and information
technologies that leads to cultural, economic and political contingence.
Nowadays, it is impossible to imagine life without Internet. It is irreplaceable when doing
business and searching for partnerships, presenting products and services to consumers and
communicating producers, as well as using it for entertaining purposes. Today it is the main tool of
globalizing all aspects of social, political and economic spheres of everyday life. It opens
channels for communication, choice and participation in an expanding public spheres fostered by
popular to new media. Internet’s key feature remains lower barrier to entry and a wide range of
possibilities for those who are willing to do e-commerce or just develop present business in all
directions.
In this research paper I am aiming to explore globalization issues in the context of Internet
development, define virtual communities and their key roles, investigate in the question of what
does virtual Diaspora look like and what are possible types of it. I will also try to disclose the
notion of identity and its role in establishment of virtual communities and Diasporas.
Virtual communities
There are three basic types of social relationships: primary, secondary and tertiary. Primary
refers to supporting face-to-face interactions, usually on the everyday basis. They involve all
aspects of the life of an individual, and generally this type of relationship includes family
members and close friends. Secondary interactions are also referred to as face-to-face, but they are
most likely to be impersonal, for example, business interactions. And finally tertiary interactions
are connected with those people whom we do not meet customarily, indirect relationships. It is not
right to consider Internet supporting just tertiary or secondary ties. It is essential that Internet
can reinforce primary or local bonds.
It is obvious that Internet provides the possibility to create new types of social relationships
and creating particular groups. Usage of e-mail, web pages and of chatting facilities make the
communication among people with similar interests and backgrounds very easy and allow them maintain
social ties without seeing each other, or in other words without physical presence of each other.
This type of communication is called as “online” or “virtual communities” which are of high
popularity worldwide. One of the most important things about computer-mediated social formations is
creation of social connections, which are not geographically tied. Rapid development of Internet,
related services and investigating in online social formations make it possible to think about
creation of “community without proximity”, in which it is possible for individuals to interact
freely at large distance by means of technologies, instead of face-to-face exchanges.
Networked communication makes private, close professional or functional social circles portable.
Individuals can carry with them, and have immediately accessible, the channels of communication
needed to keep in touch with individuals that are vital for maintaining a sense of stability and
social anchoring (Wellman 227-52).
There are several reasons for enjoying those online connections. Primarily, people want to be
socially active- meeting and communicating people, playing games online, sharing jokes, funny
stories and personal experiences. For such purposes there exist chat rooms- for example-
www.elecricminds.org. Then people can work together or doing business. That can be communities as
within a particular company, which would strengthen their team, and also communities between
different companies to work and discuss common projects together, for example,
http://bigbangworkshops.com/. People can be interested in topical conversations as well, for
example, www.well.com or www.salon.com. There people share their experiences, opinions and ideas
upon particular subjects (marriage issues, health, relationships, baby care, business and finance,
traveling, religion, music, international, etc.) Such communities can be also structured in
accordance with particular region, city, school or University (for example, www.livejournal.com). By
the way, to my opinion Livejournal.com is one of the most successful and precise example of virtual
community, as there it is possible to find everything regarding interested topic. Each person has
the possibility to create his own account (it can be free or paid) or a community, specify a list of
interests in order to attract new people and to search for people with similar interests. It is
possible to find new partners, supplier or producers there in definite communities; rent, buy or
sell property or business. It can also be an additional advertisement for the existing business, as
a person on the everyday basis can inform interested parties in what is going on.
Virtual communities create new possibilities for identity. One of another bright example of virtual
community is Second Life. It is a virtual society, a 3-D virtual world that was totally created by
its residents. This community was launched in 2003 and since that time it acquired such popularity
that today the number of its residents is already counted in millions. Once a person enters Second
Life, he will discover a great continent, will teem with different people, and be involved in
entertainment, experiences and opportunities. After the exploration it will be time for building
personal house or starting a business. You are not alone there, as you’ll be surrounded by creations
of other members. Then it is possible to trade digital creations, as Residents retain rights to
them. The turnover of the Marketplace per month is millions of US dollars.
It is obvious that virtual communities have advantages and disadvantages. It is impossible to deny
that computer communication created a strong potential for social interaction of people, locations
and ideas that are at long distances. The questionable remains the quality of this interactions and
the role of technologies in replacing or supplementing personal relationships. For some extent,
Internet replaces strong, face-to-face relationships with weak online ties or with socially hollow
interaction with the technology itself. Another threat is connected with the assumption that those
virtual communities create the world that is dominated with the narcissism of similarity. Although
virtual communities do not deny presence of online sociability, it can be significantly restricted
by grouping people according to their age, gender or ideology.
I must say that Internet has greatly contributed to the understanding of people of what social
space and relationships are. …computer-mediated communication does depersonalize some of our social
interactions. For example, e-commerce and e-banking reduce or even eliminate human interactions.
However, the relationships that we lose are not primary, strong-tie (i.e., those with family and
friends), but secondary, weak-tie (i.e., those with sales clerks). In consequence, replacing
impersonal human relationships with purely technological ones saves time, which can then be used for
maintaining or reinforcing primary social relationships. This can be done in-person or via
technological means–e.g., by e-mailing family members or a long-lost friend. Online social
ties could, from this perspective, support and extend offline ties (Matei).
Speaking about advantages, I would like to investigate in the case with immigrants. They use
Internet in order to keep ties to different social spaces and in general use communication
technologies as the bridge between cyber space and geographical space. Computer-mediated
communication in this case makes possible for immigrants to monitor and renovate their social
interconnections.
Virtual Diasporas
As a result of the weakening of traditional ties in late modernity, people look towards virtual
communities as social loci for the re-negotiation and construction of their identities. The
ambiguous and complex environment of cyberspace becomes a new arena for the articulation of the
politics of recognition, generating hybrid collective formations, such as digital nations, virtual
Diasporas and other online communities of an ethnic/national orientation. These novel contexts of
social interaction emerge from the localized flows of electronic mediascapes and challenge our
notions of home, belonging, community and identity in various ways. More importantly, they function
as manifestations of the desire of communities to exist in public space and confirm their presence
in an increasingly complex and mediated social world (Diamandaki).
Internet, or a Global village, how it is frequently called, had created mediated and social
networks, which are populated with number of individuals with different backgrounds and national
origins. While trying to explore what a Virtual Diaspora is, I have found out that this term is very
much connected with the notion of identity. Virtual identity cannot be defined at once, there is no
strict definition of it, which can be always referred to, but it is also true that it is impossible
to define any other type of identity. Identity is generally socially-constructed and contains
building relationships with people and things around. As to the nature of identity, it appears to be
rather political. Creation of identity is the process of definition, negotiation and social
struggle. It includes political acceptance, discourse and law, exclusion and inclusion (Diamandaki).
Identity also presumes power, as, for example, minority groups do not have enough strength to
determine themselves.
Yet identity is becoming the main […] source of meaning in a historical period characterized by
widespread destructuring of organizations, deletigimation of institutions, fading away of major
social movements, and ephemeral cultural expressions. People increasingly organize their meaning not
around what they do but on the basis of what they […] believe they are. Meanwhile, on the other
hand, global networks of instrumental exchanges selectively switch on and off individuals, groups,
regions, and even countries, according to their relevance in fulfilling the goals processed in the
network, in a relentless flow of strategic decision. It follows a fundamental split between
abstract, universal instrumentalism, and historically rooted, particularist identities (Castells
470).
Ethnicity is interconnected with establishment of Virtual Diasporas as well. National and ethnic
identities can be observed everywhere in Internet. They appear to be parts of e-mail addresses and
web-pages. When in communities, they appear to be in nick-names of individuals (e.g. “SophieNewYorK”
or “Willy.MistyAlbion”).
It is also possible to distinguish between diasporic and non-diasporic nationalities and
ethnicities. The difference depends upon the type of communities that they present their practices
and primary goals.
Diasporic communities can be divided into three main categories- nations and national groups
without a state, expatriate communities of exiting nation-states and communities of dissidents who
have fled totalitarian regimes. The first category contains diasporic populations to whom this term
has generally been applied to (e.g. the Jews, the Tibetans, etc.). Main discourses among those
virtually created Diasporas are memories, pain, dislocation and suffering. Such communities usually
speak a lot about lost home and their right to return home (Palestinian Diaspora). In this case the
key symbol of ethnic identity is “their” land and the collective memory of exile. On the contrary of
creating virtual Diasporas, I would like to present an example of Jewish community and Sabbath. For
Jewish Diaspora Sabbath allowed overcoming the barrier of geographical dislocation without any
technological advances. The greatest invention of the ancient Hebrews was the idea of the sabbath,
though I am using this word in a fully secular sense: the invention of a region free from control of
the state and commerce where another dimension of life could be experienced and where altered forms
of social relationship could occur. As such the Sabbath has always been a major resistance to state
and market power (Carrey 227). And on the other hand Jewish communities are widespread in Internet.
For those of us already living in Jewish communities, the Internet binds us together. We can get
information, we chat on mailing lists, and we can share our ideas and personalities on web sites.
But for Jews isolated in remote locations, the web can really open up the Jewish world for them. And
as time goes by, the web will bring us more and more to learn about our people, Jewish history and
culture, and torah and mitzvoth (Tannenbaum).
The second category includes immigrants, as questions of global mobility and immigration are very
relevant nowadays. The main purpose of creation of such communities is an attempt to build a home in
Internet, which is far away from real home. Examples contain Chinese, Indians, Russians, and
African-Americans living abroad. Such Diasporas are not very much interested in politics, they are
just aiming to develop and sustain spirit of unity with their Motherland by means of communicating
people with similar needs and building a strong virtual community.
The last third category involves exile communities, aiming to de-legitimize or destruct the regimes
in their counties. Key topic of such communities is striving for democracy.
There are also non-diasporic communities with such subcategories: nations with a state and regional
ethnicities within a nation. Communities and web-pages of the first subcategory usually choose
primary symbols and ideologically attractive myths for their national identity. It can be anthems,
flags, symbolic colors or historical events. And the second subcategory web-sites are created aiming
to develop the sense of ethnic peculiarity and historicity. So, it becomes obvious that virtual
Diaspora communities are very much important in establishing international relationships, resolving
conflicts and assisting in cooperation.
Conclusion
In the conclusion I would like to summarize all key point of the paper and develop some idea about
potentialities of virtual communities and virtual Diasporas. So, it is already obvious for a long
time that globalization is inevitable and quickly developed process. It includes all spheres of
people’s lives, and is tightly connected with technological advances. Step-by-step time and space
become to loose their common meaning and now to do business it is not necessary to have a premise
and a numerous working staff. To have a computer with an access to Internet Explorer is far enough
to get started. Internet is frequently used for buying stuff and watching sight seeing of the other
countries. The whole world is open and ready to astonish with numerous possibilities. A person can
just sit in the room and communicate friends from the other side of the world through “Skype” and
seeing them as well by means of web-camera, or CEO of a large corporation can use this tool for
negotiations or even for a conference regarding business issues.
People can trade stocks on Internet and earn money- save of time for paperwork. If someone had to
move to another country to work or to study, it is always possible to stay with your family “online”
or just communicate people of the same interested and not to feel lonely. A talented writer can
easily share his works with other in special communities and women who are interested in fashion can
easily watch latest clothes demonstrations at company’s sites and immediately buy what they want.
So, new is always good and creating is always optimistic, and the same is with virtual communities
and globalization process.
Sources:
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Wellmann, B. “Physical Space and Cyber Space: The Rise of Personalized Networks”. International Journal of Urban and Regional Research, 25(2): 227-252
Bugliarello, George. “Virtual Nations or Telecommunication”. The Futurist, vol. 36, issue 4(2002):30+
Tannenbaum, A. The Jewish Internet – A Guru’s View (online interview). Retrieved November 25, 2007 from the World Wide Web: http://www.wujs.org.il/activist/features/articles/andrew_interview.shtml
Diamandaki, Katerina. “Virtual ethnicity and digital diasporas: Identity construction in cyberspace”. Global Media Journal, vol.2, issue 2 (2003)
Castells, M. The Power of Identity. Oxford: Blackwell Publishers, 1997.
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Smith, R. Actual and possible uses of cyberspace by and among states, diasporas and migrants. Retrieved November 24, 2007 from the World Wide Web: http://www.nautilus.org/virtual-diasporas/paper/SmithPaper.html
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