Medicine Business Plan

Description of Products and Services

The company’s product line is going to include the following products:

  • Sunblock Tanning Pills that provide protection for the skin within 15 minutes equivalent to the levels SPF 15, SPF 30, SPF 45.
  • Chewable Sunblock Tanning Pills for children with protection levels SPF 15, SPF 30, SPF 45.

Both types of products will aim at making the vital task of saving the skin from harmful effects of sunbathing easy and even enjoyable. Protection of the skin from sunburns is of great importance since the UV radiation stimulates production of the melanin pigment in the skin. Melanin is extremely dangerous for a human being because it can lead to skin cancer. Even those who never develop this deadly disease can find their skin aging and developing wrinkles under the influences of sunburns.

Sunblock Tanning Pills will effectively stop the melanin production by shutting out melanocytes and preventing sunburns. Those who take the pill can enjoy sunbathing without worrying about the side effects or dangers to their skin. A single pill will offer protection for the whole day. The pill can be safely taken for seven days in a row, catering to the needs of an average vacationer who spends about this time in a health resort. The application should proceed sunbathing.

Sunblock Tanning Pills will have quite a few advantages before regular sunblock creams as they do not produce side effects, do not smear the beach equipment and pollute the surroundings, and do not require re-application after a swim. Customers will be able to purchase the pill on their way to the beach and never worry, as in the case of a cream, if they have enough to last them a day.

Children will enjoy taking the pill due to the variety of flavors, including Strawberry, Watermelon, and Apple. Colorful packages, flyers with description of beach games placed in them will make the product even more appealing to the children’s audience.

Research and Development

In the present state of research and development, our team of researchers has identified an active agent that will offer protection to the skin from the sun via oral application. Packaging this agent in a pill without loss of required qualities is the next step, as well as the design of the outer cover for the pill. At this point, we do not envisage any serious difficulties in resolving the remaining problems as they seem more technical than conceptual and have almost always been easily resolved by researchers. The approximate date for the product launch in the market is August 1, 2006. As the product is highly innovative and is based on a breakthrough development in health care, we do not expect to face problems with intellectual property rights for our product.

We expect to analyze the performance of the pill on the market in the first six months and then re-develop the product if such a move is deemed necessary. For instance, we can adopt it for use in the indoor tanning industry where sunburns from excessive exposure has been a pervasive problem. Such redesign and re-development will allow us to market our products throughout the year instead of catering only to vacationers in the summer season.

Patents, Trademarks, Copyrights

After the product reaches the final stages of development, we plan to apply to the United States Patents and Trademarks Office to both obtain a patent and register a trademark for our pills. We believe that our produce fulfils the criteria of novelty and non-obviousness necessary for securing a patent. In the process of the patent application we want to obtain a utility patent granted to anyone who invents a new product. Patenting our invention will be desirable as it will permit us to exclude all other persons from manufacturing similar goods for at least 20 years of the patent’s duration.

We also plan to register a trademark that will distinguish our goods from other similar products. The feasibility of this registration is explained by the fact that upon expiration of our patent, other manufacturers will be able to produce similar products, and we will have a chance to distinguish our pills from others. Besides, a trademark will enable us to create a brand image that can be later extended to other products should we decide to broaden our product line. To make our trademark distinguishable from those of others, we plan to prepare a “Stylized or Special Form” drawing that will contain the name of our company.

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