Executive Summary
“Ford Motor Company” is one of the leading automakers in America. The company’s business depends mostly on brands that are durable and safe to the end-users. Customers have shifted their focus towards brands that incorporate smart-driving and capability to user wearable computing devices to guarantee road safety. This paper explores the milestones made by Ford to tap the potential of wearable computing technology and what needs to be done to boost the implementation of the new technology. The report features external and internal drivers, the strategic plan for implementing the latest technology and practical recommendations that can help the company to optimize implementation of the new technology.
Organization: Ford Motor Company
“Ford Motor Company” was founded by Henry Ford along with other 11 investors in 1903. The automaker is one of the leading manufacturers of tractors, trucks, passenger vehicles and a variety of automotive accessories and parts and it is headquartered in Dearborn, Michigan (Hatton 2017, 9,542,781). The company is one of the global automakers that have decided to employ wearable computing technology to elevate sales and optimize the levels of customer satisfaction. Continue reading “Enterprise Planning and Implementation Research Paper”