Bank of America Essay

Bank of America is one of the most important financial institutions of the US. This is why its senior management team and its successful work are extremely important for normal functioning of the whole organization. The current senior management team seems to be very professional and perspective, especially, taking into considerations their experience and past work.

On discussing the main members of the senior management team of the Bank of America, it is primarily necessary to dwell upon the two key business line marketing executives for its Global Wealth and Investment Management division, which is particularly important in the current situation when the world economy tends to globalization. One of these two individuals is James Drury who has been recently named marketing director for Bank of America Global Wealth and Investment Management.

It should be pointed out that before this appointment he was managing partner of Boston-based Lochridge and Company Inc., a strategic consulting firm. He basically focused on marketing definition and assessment, development of segment-specific strategies, processes and organizations, and implementation of strategic growth initiatives for an array of clients. He also held key positions at The Allen Group and SC Johnson Wax that was also quite useful for his professional growth.

As a result, currently he is able to achieve the basic goals of the division he is presently heading. To put it more precisely, at the present moment, he is basically focused Global Wealth and Investment Management leadership in setting strategy and marketing direction for the division and each of its lines of business in order to fully serve the clients needs. Naturally, it implies that one of the major goal of Drury and his division is to provide the growth of business on the basis of his professional skills and experience. For instance, Drury is driving strategies and marketing-related activities, such as developing solutions resulting in improved customer delight, building, integrating and supporting product offerings, developing pricing strategies, etc.

Another important member reporting to Drury is Andrew C. Shell who has been recently named affluent segment marketing executive. It should be pointed out that he also has a large experience that will be very helpful for his work in Bank of America. Notably, in recent years he has been the vice president of Marketing Planning for Ameriprise Financial. Basically, he was responsible for the development and implementation of client-centric marketing strategies and capabilities designed to provide growth and improve relations with firm’s retail client base.

In such a situation, it is quite natural that currently he is leading the development and execution of marketing strategies focused on the needs of affluent individuals, in order to be delivered through Bank of America’s recently created Premier Banking and Investments Unit. His responsibilities also include marketing planning, programming and campaign management that shape the delivery of custom-tailored banking, credit, investment and day-to-day transaction services to affluent clients through integrated teams client managers and financial advisors nationwide.

Thus, it is possible to conclude that the past experience and high professionalism of the senior managers discussed above indicate at the possibilities of their successful work in Bank of America and their experience and skills are the basis of their current position and future perspective within the organization.

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