Today, media is the most powerful and effective method of communication. It is not only effective but an influential force in the many ethnicities. It is a significant instrument of socialization, and it sets the standard that most people follow. As a result, the power that social media holds has allowed people to use it as a tool of strategized propaganda. To some extent, the internet promotes social conflict rather than serve the purpose of relieving public conflict. The use of internet has created an image in the mind of users that has a psychological, sociological and economic impact.
The intent of the media in general is not only to enlighten and entertain, but also satisfy its own agenda. Propaganda is meant to manipulate the attitude of the masses; the media does this by presenting one side of an argument to create specific results Today, government and corporations have the unique ability of processing data, and then through advanced algorithms, to transmit messages and images which they post in the media to manipulate people’s decisions.
Media establishments including televisions and the internet are among the largest profit making organizations in the world; majority attract a huge interest in the economy. The media’s need to remain profitable is determined by the content and operations it broadcasts. Therefore, this kind of self-interest propels the media to air content which creates provokes a certain reaction, and in return the responses increase the chance of attracting numbers. It is a significant instrument of socialization, and it sets the standard that most people follow. As a result, the power that social media holds has allowed people to use it as a tool of strategized propaganda. To some extent, the internet promotes social conflict rather than serve the purpose of relieving public conflict. The use of internet has created an image in the mind of users that has a psychological, sociological and economic impact.
The media propaganda portrays an image of perfection, and this has become an illusion that the society make aims to emulate.
Individuals including celebrities, models, and politicians promote a classy lifestyle that majority attempt to have but cannot afford. Therefore, many people have lost their identity, and got into debts trying to meet the expectation of the media. However, people fail to understand that privileged people on social media use their brands and ‘classy’ lifestyle to fulfil their self-agenda of making money. In conclusion, the media shapes the society, the tool that media uses to control the public is propaganda which often manipulates the minds of individuals in order to achieve their own goals. Finally, advertising on all social platforms has been highly accepted into the market thus this generates revenue.
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