Social networks denoted the Internet trends towards the integration, uniting various services in a single, multi-user Web platforms. These platforms provide users the ability to chat with friends, read the news, listen to music, watch movies, share it with others, and participate in discussions, join groups, create community, with all of these features being concentrated on one website!
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Undoubtedly, the social network is a great technological achievement, which holds many possibilities. However, with these opportunities also problems come… Not to say that social networking is a harm, as well as the same cannot be said, for example, about video games. With the right, controlled approach to this miracle of Internet technology, you can get some benefits and make your life better. But at the same time there is always a risk that using social networks will have some adverse effects on our psyche.
Social networks have a highly addictive potential, i.e., a significant risk of dependence. There are several reasons for this. The first reason is that the using the social networks excite pleasure centers in the brain. We experience pleasant emotions, every time we read the complimentary comment under your photo, we get the “like,” when someone leaves a positive review, etc.
Desire to reacquire these emotions takes us back to the social networks, forcing us to spend more and more time for this.
The second reason lies in the peculiarities of the assimilation of information when using the multiuser Web platforms. The user receives a lot of heterogeneous information in small portions for a short period. Our brain becomes accustomed very quickly to this mode of information perception. It is not only the pleasure of the information assimilation and also the convenience, speed, and availability of it on the social networks!
Of course, you do not have to do much to enjoy the compliments of another person about your photos (all you have to do is to visit your page) and see how many “likes” your photo has got! You do not have to work hard to find some interesting of valuable information, all you have to do is to click the link leading to the news feed. All is fast and convenient.
Speed and accessibility are important prerequisites for the formation of any addiction.
Social networks can be of many benefits: to help you find an old friend, learn about a new book or music album, organize a meeting or event.
Nevertheless, the abuse of social networking (Internet, job, video games) may cause dependence, loss of attention, waste of time, exclusion, and amentia. Social networking is not the great evil, as many believe. This is both good and bad. You can borrow from them only the good and eliminate the bad.
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