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This program targets lactating mothers both home-based and working mothers. It will be marketed through interactive digital media, organizational, and community channels. There are ten objectives for setting up this program. First, to ensure that health care staff has the necessary skills to implement the breastfeeding policy. Secondly, to establish a breastfeeding policy that can routinely be communicated to health care staff, and informing pregnant women about management and benefit of breastfeeding. Thirdly, helping mothers to initiate breastfeeding program within the first 2 hours of their birth, and helping them understand how best they can maintain lactation even after they are separated from babies. The programs also aims at teaching mothers on how to practice rooming-in, and avoid giving their newborns drinks or foods other than their breast milk unless they are medically indicated. The program will further encourage mothers to breastfeed their infants on demand, and discourage them from giving the breastfeeding infants pacifiers or artificial teats. Last yet important is fostering the establishment of groups that support breastfeeding and referring mothers to them. Continue reading “Marketing a Corporate Breastfeeding Program Essay”

Communication is an integral part of people’s lives. In the information age in which transfer of information from one party to another has been made easier compared to pre-modern or the pre-computer age, communication has been given supreme priority. Governments that have a need to safeguard their own security have allocated considerable budgets to intelligence and intelligence sharing especially in the wake of the threat of terrorism. Similarly, large multinational organizations operating in a much reduced global village also share information through multiple avenues across a variety of divisions including research and development, marketing as well as finance. News networks have similarly also invested in proper communication means. Good communication is also important in education. The class introduced numerous important areas that a communication expert needs to master in order to ensure that that the message being passed across is not only delivered through the best possible channel but is also relayed in the most appropriate way for quicker decoding. The process of encoding and decoding messages via proper communication channels employs a simplified model with a checklist of critical elements. Continue reading “Free Communication Essay Sample”

Human resource management is concerned with the management of employees in an organization, in order to have that organization produce their best for the benefit of the organization. Human resource management is concerned with several activities starting from the identification of vacancies, recruitment, employee motivation, compensation, and taking punitive measures on some employees among others. This study fundamentally looks into several products of human resources such as the entire strategic human management, staffing, providing equal employment opportunities, talent management, risk management and worker protection, total rewards and compensation, and employee and labor relations activities, and seeks to establish how these products support and integrate with each other to best serve both the employees and overall organizational output- through hiring skilled candidates and raising their job satisfaction (thereby increasing performance and overall company profit) (Sims, 2007).

It is worth noting that in order to have a competent staff, there needs to be equal employment opportunities to all in order to recruit the best possible staff candidates. This could involve the identification of talents in order to award the most appropriate job to the best person, who can consequently produce their best and benefit the organization. For instance, a person talented in speech and interaction could be given a job in the sales and marketing department. There are several ways in which talent identification helps the organization and the employee. Identifying talent helps the employee produce their best, and they are satisfied since they do what they enjoy doing. The organization gains by having an improved performance since a happy employee is likely to increase output. Continue reading “Free Essay on Human Resource Management”

Trade Area Analysis: The Example of Best Buy in Toronto Area
Part A: Trade area delimitation for Best Buy stores
Ten Best Buy stores are shown on the map and have an almost even distribution all over Toronto. However, there is still a higher concentration of the stores in the south-western section of Toronto city, which is more densely populated. Apparently, Best Buy aspires to serve all the customers in Toronto, and this explains the wide area distribution of its stores. Each store is located a relatively far distance away from other stores to avoid overlapping the market, while at the same time covering a larger market area.

Possible new store locations can be identified using the Thiessen polygon technique to Map One. Theoretically, the boundary line vertices are considered as being the best sites for new stores. These locations are recognized as being poorly served areas since the people residing around the areas have to travel fairly long distance to get to a Best Buy store. Moreover, best Buy stores in such locations are less likely to be in competition with Best Buy stores around it.  Continue reading “Trade Area Analysis Essay”